using the power of conversation and media to raise the voices of LGBTQIA+ people to drive social change.
YEAR
2024
CLIENT
PRIDE WIDE
INDUSTRY
CHARITY
DEFINING A MOVEMENT
We partnered with Pride Wide to shape the foundations of a new international LGBTQIA+ charity, developing a brand strategy and expression made to unite voices, inspire action and support meaningful change.
DEFINING A MOVEMENT
We partnered with Pride Wide to shape the foundations of a new international LGBTQIA+ charity, developing a brand strategy and expression made to unite voices, inspire action and support meaningful change.
A VOICE-LED IDENTITY
Guided by the principle of ‘a movement, not a brand’, we crafted a bold and expressive visual expression that prioritises the stories, perspectives and experiences of the community it represents.
BUILT FOR AMPLIFICATION
We buildd a flexible expression system made to elevate voices across campaigns, advocacy initiatives and educational programmes, ensuring the brand could adapt to diverse audiences and global contexts.
EMPOWERING GLOBAL IMPACT
Across positioning, messaging and visual language, the brand was built so Pride Wide can speak with focus and confidence while advancing LGBTQIA+ representation worldwide.
